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Business Model

We drive brand growth through innovative solutions, deep market insights, and a strong presence across various channels and categories. 

Our comprehensive approach, from Route to market strategies to the hands of consumers, ensures the brand's success.

Import

Sales Management

Import

  • Global Sourcing: We source high-quality products from around the world to meet the diverse needs of our customers & consumers.


  • Efficient Customs Clearance: Our streamlined customs clearance process ensures timely delivery of your goods.


  • Regulatory Compliance: We stay up-to-date with the latest regulations to ensure smooth import operations.

Market

Sales Management

Import

  • Market Research: We conduct in-depth market research to identify opportunities and understand consumer preferences.


  • Brand Building: We develop effective branding and marketing strategies to create strong brand awareness in local market for consumer goods


  • Activations: We execute creative and impactful activation campaigns to drive consumer engagement and sales.

Distribute

Sales Management

Sales Management

  • Inventory Management: Our efficient inventory management system minimizes stock outs and maximizes sales as a distributor.


  • Extensive Distribution Network: Our wide-reaching distribution network ensures products reach the right customers at the right time.


  • Robust Logistics: We utilize advanced logistics solutions to optimize distribution efficiency. 

Sales Management

Sales Management

Sales Management

  • Channel Expansion: We explore and manage various sales channels, such as retail, wholesale, e-commerce and direct-to-consumer, to reach a wider audience.


  • Sales Force Optimisation: Our sales team drives sales growth through effective selling techniques.


  • Sales Data Analysis: We analyse sales data to identify trends and optimize our sales strategy.

OPERATING MODEL

3 Business Units

3 Business Units

3 Business Units

6 Sales Channels

3 Business Units

3 Business Units

Product Category Business Units

Food & Beverages

Agricultural Products

Food & Beverages

This unit encompasses a wide array of daily essential products from snacks, confectionery ,groceries, frozen foods to Juices, Functional drinks and specialty beverages. The team focuses on:


  • Optimizing Distribution: Securing prominent shelf placement and product visibility across all our channels. 
  • Driving Consumer Demand:  Creating and executing impactful marketing campaigns to build brand awareness and encourage trial and repeat purchase.
  • Building Strong Channel Relationships:  Collaborating closely with our channel partners to ensure product availability and effective merchandising.

Heath & Wellness

Agricultural Products

Food & Beverages

This unit caters to the growing consumer demand for wellness products, including vitamins, supplements and personal care items. The team prioritizes:


  • Targeted Marketing: Reaching specific consumer segments through tailored campaigns that emphasise product benefits and address individual needs.
  • Channel Expansion:  Partnering with pharmacies, health retailer and online retailers to expand product reach and accessibility.
  • Education and Awareness:  Providing consumers with valuable information about health and wellness trends and the benefits of the division's product portfolio.

Agricultural Products

Agricultural Products

Agricultural Products

This unit focuses on the marketing and trading of essential agricultural Foods such as grains, fruits, vegetables, rice, sugar, beans, lentils, peas and more. The team is made up of Business Development specialists and traders who are responsible for:


  • Supply Chain Management:  Ensuring the efficient and timely delivery of high-quality agricultural commodities to customers.
  • Supplier Relationships:  Building strong relationships with farmers and agricultural producers to secure a reliable supply of raw materials and products.
  • Market Analysis: Identifying and capitalizing on market opportunities for agricultural products, while mitigating potential risks.

Sales Channels

We have established a strong omnichannel presence, ensuring broad market reach and accessibility to diverse customer segments. Our distribution strategy encompasses:

Quick Commerce

We recognize the growing demand for rapid delivery and have established partnerships with quick commerce providers to fulfill orders swiftly and conveniently.

eCommerce Marketplaces

We leverage popular online marketplaces like Amazon ,Noon and Tradeling to reach a large and active online customer base.

Direct to Customer

We cultivate relationships with customers through our own online platform and dedicated sales channel, providing personalised service and exclusive offers.

Retail

We partner with key retailers to ensure prominent shelf placement and visibility in traditional brick-and-mortar stores such as supermarkets , hypermarkets and neighbourhood marts

General Trade

We collaborate with wholesalers and cash & carry outlets to efficiently distribute our products to a wide network of retailers and businesses we cant reach.

Foodservice

We cater to the needs of restaurants, cafes, caterers, and other foodservice establishments, providing them with various customised solutions such as bulk quantities and specialized packaging and subscription based model

License No: 7010823 | TRN: 104820271500001

Copyright © 2025 SLQ Global FZ LLC

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