Product Category Business Units

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This unit encompasses a wide array of daily essential products from snacks, confectionery ,groceries, frozen foods to Juices, Functional drinks and specialty beverages. The team focuses on:

• Optimizing Distribution: Securing prominent shelf placement and product visibility across all our channels. 
• Driving Consumer Demand:  Creating and executing impactful marketing campaigns to build brand awareness and encourage trial and repeat purchase.
• Building Strong Channel Relationships:  Collaborating closely with our channel partners to ensure product availability and effective merchandising.

This unit caters to the growing consumer demand for wellness products, including vitamins, supplements and personal care items. The team prioritizes:

• Targeted Marketing: Reaching specific consumer segments through tailored campaigns that emphasise product benefits and address individual needs.
• Channel Expansion:  Partnering with pharmacies, health retailer and online retailers to expand product reach and accessibility.
• Education and Awareness:  Providing consumers with valuable information about health and wellness trends and the benefits of the division's product portfolio.

This unit focuses on the marketing and trading of essential agricultural Foods such as grains, fruits, vegetables, rice, sugar, beans, lentils, peas and more. The team is made up of Business Development specialists and traders who are responsible for:

• Supply Chain Management:  Ensuring the efficient and timely delivery of high-quality agricultural commodities to customers.
• Supplier Relationships:  Building strong relationships with farmers and agricultural producers to secure a reliable supply of raw materials and products.
• Market Analysis: Identifying and capitalizing on market opportunities for agricultural products, while mitigating potential risks.